{"id":138,"date":"2021-12-30T10:56:47","date_gmt":"2021-12-30T10:56:47","guid":{"rendered":"https:\/\/sales-profit-chain.de\/home-page"},"modified":"2023-06-26T10:00:22","modified_gmt":"2023-06-26T10:00:22","slug":"home-page","status":"publish","type":"page","link":"https:\/\/sales-profit-chain.com\/en\/","title":{"rendered":"Home Page"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"138\" class=\"elementor elementor-138\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-767a280 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"767a280\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b52c5c3\" data-id=\"b52c5c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f20debb elementor-widget elementor-widget-heading\" data-id=\"4f20debb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE SALES PROFIT CHAIN<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2d5e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"bc2d5e0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"look-inside-the-book\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041229c elementor-widget elementor-widget-menu-anchor\" data-id=\"041229c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"buchvorschau\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c671f33 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c671f33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-904ed4e\" data-id=\"904ed4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784f74b elementor-widget elementor-widget-shortcode\" 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&& window.FB3D_CLIENT_LOCALE.render();<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7efb0acb\" data-id=\"7efb0acb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5fbcea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c5fbcea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>The new book by Prof. Dr. Jan Wieseke (Volume 1)<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d6a2a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a6d6a2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understanding Causal Chains \u2013 Optimizing Sales \u2013 Increasing Profitability<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8affc6 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"e8affc6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sales-profit-chain.de\/bestellung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" 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elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9cec7e\" data-id=\"d9cec7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480f159 elementor-widget elementor-widget-html\" data-id=\"480f159\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script> \r\njQuery(document).ready(function($) { \r\nvar delay = 100; setTimeout(function() { \r\n$('.elementor-tab-title').removeClass('elementor-active');\r\n $('.elementor-tab-content').css('display', 'none'); }, delay); \r\n}); \r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e2b159\" data-id=\"4e2b159\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88684cf elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"88684cf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mehr erfahren<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Einblick ins Buch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Bochum?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About the author<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4d53d6 elementor-section-height-full elementor-section-full_width elementor-section-items-stretch elementor-section-content-middle elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"e4d53d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e71fa6b\" data-id=\"e71fa6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207fb84 elementor-widget elementor-widget-spacer\" data-id=\"207fb84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-021f798\" data-id=\"021f798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a49e61 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a49e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new book by Prof. Dr. Jan Wieseke (Volume 1)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca2ab8 elementor-widget elementor-widget-heading\" data-id=\"eca2ab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE SALES PROFIT CHAIN<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a97d8b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a97d8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUnderstanding Causal Chains \u2013 Optimizing Sales \u2013 Increasing Profitability\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778ea60 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"778ea60\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sales-profit-chain.de#buchvorschau\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewbox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Look inside the book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0e4c4 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"df0e4c4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sales-profit-chain.de\/bestellung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewbox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Order Volume 1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4564bfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4564bfc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ffee5e\" data-id=\"8ffee5e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7346117 elementor-widget elementor-widget-heading\" data-id=\"7346117\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents of the book<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2c7c elementor-widget elementor-widget-text-editor\" data-id=\"19a2c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Sales Profit Chain (SPC) has been developed for sales decision-makers. To accomplish this, we worked with more than 4,000 companies. The SPC approach uses 12 questions to analyze the most important causal chains of sales and therefore to access the most effective growth and efficiency levers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2d26b7 elementor-hidden-mobile\" data-id=\"d2d26b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3954c5 elementor-widget elementor-widget-gallery\" data-id=\"e3954c5\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9414-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMiwidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDE0LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9414-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Cover der Sales Profit Chain von Jan Wieseke\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9423-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMywidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDIzLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9423-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Cover der Sales Profit Chain von Jan Wieseke\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9432-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNCwidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDMyLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9432-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Seite aus der Sales Profit Chain\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9438-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNSwidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDM4LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9438-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Seite aus der Sales Profit Chain\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9442-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNiwidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDQyLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9442-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Seite aus der Sales Profit Chain\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9443-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e3954c5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNywidXJsIjoiaHR0cHM6XC9cL3NhbGVzLXByb2ZpdC1jaGFpbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzAyXC9NR185NDQzLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJlMzk1NGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/MG_9443-scaled.jpg\" data-width=\"2560\" data-height=\"1707\" aria-label=\"Seite aus der Sales Profit Chain\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f736f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f736f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-770a0332\" data-id=\"770a0332\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d59c90 elementor-widget elementor-widget-menu-anchor\" data-id=\"7d59c90\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"endorsements\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7169f70 elementor-widget elementor-widget-menu-anchor\" data-id=\"7169f70\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rezensionen\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed62db elementor-widget elementor-widget-heading\" data-id=\"aed62db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Endorsements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be1e4d7 elementor-testimonial--layout-image_above elementor-testimonial--skin-default elementor-testimonial--align-center elementor-arrows-yes elementor-widget elementor-widget-testimonial-carousel\" data-id=\"1be1e4d7\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;speed&quot;:1000,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cThe bible for sales managers.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Arnd Kegel<\/span><span class=\"elementor-testimonial__title\">Head of Sales Germany<br><b><font color=\"#6C6A6A\">Westfalen AG<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cIt is simply a joy to read this book. Not only the depth of content is impressive \u2013 at every point you can sense the love and passion for sales that went into the writing of this book.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Alexander Schw\u00f6rer<\/span><span class=\"elementor-testimonial__title\">Owner and Member of the Advisory Board<br><b><font color=\"#6C6A6A\">PERI SE<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cThis book is from a professional for professionals \u2013 my recommendation for 2022!\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Oliver Burgdorf<\/span><span class=\"elementor-testimonial__title\">Vice President Germany New Mobile Business<br><b><font color=\"#6C6A6A\">Telekom Deutschland GmbH<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cA must for every B2B executive with go-to-market responsibility because growth and efficiency potentials are systematically identified.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Tobias Beck<\/span><span class=\"elementor-testimonial__title\">Head of Business Development<br><b><font color=\"#6C6A6A\">Geberit Group<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cThis book has the potential to become THE standard work for B2B sales executives. Outstanding!\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Guido Wolff<\/span><span class=\"elementor-testimonial__title\">Head of Key Account Management \/ Tires Replacement Business<br><b><font color=\"#6C6A6A\">Continental AG<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cI personally consider<em>The Sales Profit Chain<\/em> a sales compendium, which is best-in-class.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Christina Riess<\/span><span class=\"elementor-testimonial__title\">President<br><b><font color=\"#6C6A6A\">Germany\u2019s Federal Association of Corporate Senior Management Executives in Sales<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWith vivid illustrations and real case studies, this book provides new inspiration and encourages a change of perspective in sales management. It provides a step-by-step guide to raising your potential in sales.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Nicole Kenda<\/span><span class=\"elementor-testimonial__title\">Director of Sales Germany South & Austria<br><b><font color=\"#6C6A6A\">UPS<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cFor the first time, an end-to-end approach to sales management. Furthermore, it is excellently prepared for sales managers in practice.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lars Wittig<\/span><span class=\"elementor-testimonial__title\">Trade Manager Central Europe<br><b><font color=\"#6C6A6A\">Hilti<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cHolistic, concrete, pragmatic and useful\u2014highly recommended!\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Vito Henning<\/span><span class=\"elementor-testimonial__title\">Head of Business \u2013 Teroson<br><b><font color=\"#6C6A6A\">Henkel<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7381a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7381a99\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401cb5f\" data-id=\"401cb5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be488f elementor-widget elementor-widget-heading\" data-id=\"4be488f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's new about the SPC approach?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db8db1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8db1f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-41eb19a\" data-id=\"41eb19a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06304d7 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"06304d7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-route\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEnd-to-end approach\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe Sales Profit Chain uses a coherent overall sales logic (end-to-end approach).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-367c529\" data-id=\"367c529\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae917c7 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ae917c7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-project-diagram\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCausal Chains\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstead of isolated, individual aspects of sales, the causal chains of sales management are made visible.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19a10de\" data-id=\"19a10de\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6f22b elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"0a6f22b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bolt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTypical obstacles\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe obstacles to implementing measures at the operational level are also explicitly overcome.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7a40bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7a40bd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b90e3d\" data-id=\"1b90e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f9080 elementor-widget elementor-widget-image\" data-id=\"f0f9080\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sales-profit-chain.de\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-1024x552.jpg\" class=\"attachment-large size-large wp-image-1187\" alt=\"Abbildung der Blackbox der Sales Profit Chain\" srcset=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-1024x552.jpg 1024w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-300x162.jpg 300w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-768x414.jpg 768w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-1536x828.jpg 1536w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-2048x1104.jpg 2048w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_3_dt-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20841b8\" data-id=\"20841b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f76d3f elementor-widget elementor-widget-heading\" data-id=\"1f76d3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The black box of sales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafe23a elementor-widget elementor-widget-text-editor\" data-id=\"eafe23a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A great many efforts to achieve sales excellence come to naught because management buttons are pushed without their (side) effects on the salesforce and customers being known. Often there is a black box in the middle of the Sales Profit Chain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7964e1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7964e1f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7bd042\" data-id=\"a7bd042\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b4605 elementor-widget elementor-widget-text-editor\" data-id=\"44b4605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The <strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>&nbsp; method<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a017d6 elementor-widget elementor-widget-text-editor\" data-id=\"0a017d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E method <span style=\"font-weight: 400;\">enables a sales ultrasound based on 12 questions for analyzing the most important causal chains.<\/span><\/strong><\/p><ul><li><strong>T<\/strong> stands for the <strong>T management measures<\/strong> (<strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>&nbsp;questions nos. 9-12)<\/li><li><strong><span style=\"color: #0068a8;\">U<\/span><\/strong> stands for the <strong><span style=\"color: #0068a8;\">U chain analysis\u00a0<\/span><\/strong>(<strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>&nbsp;questions nos. 2\u20134). It looks for potentials in the customer and sales structuring.<\/li><li><strong><span style=\"color: #b6100e;\">N<\/span><\/strong> stands for the <strong><span style=\"color: #b6100e;\">N chain analysis\u00a0<\/span><\/strong>(<strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>&nbsp;questions nos. 5\u20138). It looks for critical obstacles to implementation.<\/li><li><strong>E<\/strong> stands for the choice of <strong>effect focus\u00a0<\/strong>(<strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>&nbsp;question no. 1).<\/li><\/ul><p><span style=\"font-weight: 400;\">In the Sales Profit Chain approach, analysis is undertaken from <em>right to left<\/em> and starts with the definition of the <strong>effect targets<\/strong>. <\/span><span style=\"font-weight: 400;\">The <strong><span style=\"color: #0068a8;\">U<\/span><\/strong><\/span><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">and <strong><span style=\"color: #b6100e;\">N<\/span><\/strong><\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">chain analyses then follow. Finally, <\/span><b>T management measures<\/b><span style=\"font-weight: 400;\"> are derived.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9cfa082 elementor-hidden-mobile\" data-id=\"9cfa082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006f609 elementor-widget elementor-widget-image\" data-id=\"006f609\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sales-profit-chain.de\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-1024x605.jpg\" class=\"attachment-large size-large wp-image-1192\" alt=\"Abbildung der TUNE Methode\" srcset=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-1024x605.jpg 1024w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-300x177.jpg 300w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-768x454.jpg 768w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-1536x908.jpg 1536w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-2048x1210.jpg 2048w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_22A_dt_ohne-Kreise-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a7672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a7672\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a127da0\" data-id=\"a127da0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b0537c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9b0537c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sales-profit-chain.de\/wp-content\/uploads\/2022\/01\/RUB_Abb_34.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-1024x761.jpg\" class=\"attachment-large size-large wp-image-1199\" alt=\"Abbildung der TUNE Methode\" srcset=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-1024x761.jpg 1024w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-300x223.jpg 300w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-768x571.jpg 768w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-1536x1142.jpg 1536w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-2048x1522.jpg 2048w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/01\/RUB_Abb_34-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e279324\" data-id=\"e279324\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a5248 elementor-widget elementor-widget-text-editor\" data-id=\"d9a5248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Use the available scoresheets to apply the T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E method<\/strong><strong> in practice for your sales organization.<\/strong><\/p><p style=\"font-weight: 400;\">The book contains a scoresheet for the practical application of each of the 12 <strong>T<span style=\"color: #0068a8;\">U<\/span><span style=\"color: #b6100e;\">N<\/span>E<\/strong>\u00a0questions. The scoresheets can be used to assess your sales department step-by-step along the entire Sales Profit Chain. The scoresheets also help you to identify the critical challenges for your sales organization and to visualize them using a traffic light system.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d3537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d3537\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f6961c\" data-id=\"3f6961c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c928d elementor-widget elementor-widget-image\" data-id=\"54c928d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2021\/12\/Jan_Wieseke_Autor.jpg\" class=\"attachment-large size-large wp-image-201\" alt=\"Der Autor Prof. Dr. Jan Wieseke\" srcset=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2021\/12\/Jan_Wieseke_Autor.jpg 1000w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2021\/12\/Jan_Wieseke_Autor-300x300.jpg 300w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2021\/12\/Jan_Wieseke_Autor-150x150.jpg 150w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2021\/12\/Jan_Wieseke_Autor-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00a9 Daniel Sadrowski<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b911bda\" data-id=\"b911bda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89acd49 elementor-widget elementor-widget-menu-anchor\" data-id=\"89acd49\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"autor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba794e elementor-widget elementor-widget-menu-anchor\" data-id=\"0ba794e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"der-autor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61e0fa elementor-widget elementor-widget-menu-anchor\" data-id=\"f61e0fa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"the-author\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8957ca elementor-widget elementor-widget-heading\" data-id=\"b8957ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The author<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799b88f elementor-widget elementor-widget-text-editor\" data-id=\"799b88f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Prof. Dr. Jan Wieseke<\/strong><\/p><p>Jan Wieseke is one of the world\u2019s top four sales researchers.*<\/p><p>He is a tenured professor at the <a href=\"https:\/\/smd.rub.de\/\">Sales Management Department<\/a> at the<br \/>Ruhr University of Bochum and and works as a visiting professor at ESMT Berlin and Loughborough University (UK). He has been presented with the national \u201cProfessor of the Year\u201d award for the practical relevance of his teaching. He is a member of the scientific advisory board of <a href=\"https:\/\/schmitz-wieseke.de\/\">Prof. Schmitz &amp; Wieseke \u2013 Sales Management Consulting<\/a>, a management consultancy focused on sales.<\/p><p><em>* Over the last decade, he has ranked in the top 20 of all Marketing professors in the \u201cAuthor Productivity\u201d rankings of the American Marketing Association (AMA) for his research contributions to premier journals. For the topic of Sales, he has consistently ranked among the top four.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b8433 e-grid-align-left e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"58b8433\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-451a6ff\" href=\"https:\/\/www.linkedin.com\/in\/univ-prof-dr-jan-wieseke\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-143b7a8\" href=\"mailto:jan.wieseke@sales-management-department.de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Envelope<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-envelope\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f89ff elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f7f89ff\" data-element_type=\"section\" id=\"salestegy\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;3&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f4616\" data-id=\"c5f4616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8599116 elementor-widget elementor-widget-heading\" data-id=\"8599116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #000000;\">Volume 2:<\/span>  SALES<span style=\"color: #0068A8;\">TEGY<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1e3b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1e3b36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7147d4e\" data-id=\"7147d4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d087315 elementor-widget elementor-widget-text-editor\" data-id=\"d087315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span> <\/strong> has been developed for sales and strategic management decision-makers. The approach combines the worlds of sales and strategic management, which are often analyzed separately from one another.<\/p><p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span> <\/strong> means that <strong><span style=\"color: #b6100e;\">SALES<\/span><\/strong> &amp; <strong><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong> are combined to find promising business models and implement them, ideally in terms of sales.<\/p><p>In this book, the practical implementation of innovative business models is shown based on detailed examples of real companies.  Managers are provided with step-by-step instructions on how to assess their business models and successfully structure their sales management.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea9405 elementor-widget elementor-widget-image\" data-id=\"aea9405\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"585\" src=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/RUB-2020-03655-SALESTEGY_amazon_Band-1_dt-2-2.jpg\" class=\"attachment-large size-large wp-image-1535\" alt=\"Cover vom Buch SALESTEGY von Jan Wieseke\" srcset=\"https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/RUB-2020-03655-SALESTEGY_amazon_Band-1_dt-2-2.jpg 800w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/RUB-2020-03655-SALESTEGY_amazon_Band-1_dt-2-2-300x219.jpg 300w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/RUB-2020-03655-SALESTEGY_amazon_Band-1_dt-2-2-768x562.jpg 768w, https:\/\/sales-profit-chain.com\/wp-content\/uploads\/2022\/02\/RUB-2020-03655-SALESTEGY_amazon_Band-1_dt-2-2-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faebf48 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"faebf48\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/salestegy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b385ca18-4b85-46d4-bb4b-571c73a19812\" data-name=\"b922a425-e5e0-4ef1-881c-5748460fd139\" viewbox=\"0 0 30.125 18.1738\"><title>arrow-icon-size3<\/title><path d=\"M29.75,9.3948,21.5281,1.1735a.8479.8479,0,0,0-.601-.261L20.9124.9119a.8526.8526,0,0,0-.5956.2409.8642.8642,0,0,0-.0027,1.23l6.7618,6.7611H.7316a.8566.8566,0,1,0,0,1.7131H27.0759l-6.7591,6.7591a.8576.8576,0,0,0-.0214,1.2113.8462.8462,0,0,0,.61.2583.8949.8949,0,0,0,.621-.2556l8.2233-8.224A.8587.8587,0,0,0,29.75,9.3948Z\" transform=\"translate(0.125 -0.9119)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Website of the book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91e53d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91e53d7\" data-element_type=\"section\" id=\"bochum\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd24407 elementor-hidden-mobile\" data-id=\"fd24407\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f165333\" data-id=\"f165333\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e585a5d elementor-widget elementor-widget-heading\" data-id=\"e585a5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Bochum?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5201a88 elementor-widget elementor-widget-text-editor\" data-id=\"5201a88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>\u201cYou\u2019re not Harvard!\u201d<\/em> \u2013 So why the <em>\u201eBochum\" Sales Profit Chain approach<\/em>?<\/p><p>You may have asked yourself why on earth I call the essential concept in this book the \u201cBochum\u201d Sales Profit Chain approach. In the run-up to publishing the book, I was actually urged several times not to mention \u201cBochum\u201d so explicitly. Even one of my best friends advised me: \u201cDon\u2019t call it Bochum!\u201d<\/p><p>After all, Bochum does not exactly have an outstanding reputation in the world of science. The situation would be different with a Harvard SPC approach. The intention is also to use the Sales Profit Chain approach everywhere, not just in Bochum.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-6fbcf51 );\">I heeded most of the pieces of advice given by my friends while writing this book,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-6fbcf51 );\">but not this one. By mentioning Bochum, I would like to express my ties to our city\u00a0<\/span><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-6fbcf51 );\">and to the Ruhr University of Bochum because\nour team is\u00a0<\/span><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-6fbcf51 );\">proud to have established Europe\u2019s one and only <a href=\"https:\/\/smd.rub.de\/\">Sales Management Department<\/a> in\u00a0<\/span><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-6fbcf51 );\">Bochum.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>DIE SALES PROFIT CHAIN Das neue Buch von Prof. Dr. Jan Wieseke (Band 1) Wirkungsketten verstehen &#8211; Vertrieb optimieren &#8211; Profitabilit\u00e4t steigern arrow-icon-size3 Buch bestellen Mehr erfahren Einblick ins Buch Warum Bochum? \u00dcber den Autor Das neue Buch von Prof. Dr. Jan Wieseke (Band 1) DIE SALES PROFIT CHAIN Wirkungsketten verstehen &#8211; Vertrieb optimieren &#8211; &#8230; <a title=\"Home Page\" class=\"read-more\" href=\"https:\/\/sales-profit-chain.com\/en\/\" aria-label=\"Read more about Home Page\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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